SHEFFIELD, UK (8 December 2011) - Lightworks, the world's leading supplier of rendering solutions for developers of advanced 3D computer graphics software, is pleased to be participating in the Jon Peddie Luncheon Panel at this year’s Siggraph Asia.

At the luncheon a distinguished panel will be discussing a contemporary topic in the computer graphics industry, “Making it Real.”  David Forrester, Managing Director at Lightworks, will be amongst the panel members.

Commenting on the topic, Jon Peddie said; “More new products are being conceived, modelled, and rendered in computer design programs than any other means.  No automobile is actually photographed anymore for advertising and marketing.  Manufacturers are using computer design and simulation to design and test products before they are built.  That same data is then used for realistic and physically correct renderings.  What does this mean for the future of content creation software?  What does it mean with regard to the type of computer and graphics you have to have?”

David Forrester added; “Having just signed ZWSoft as a customer of our Lightworks Artisan product I believe that the Asian market place is an exciting and dynamic place to be.   The opportunity to speak first hand to the Hong Kong media at the JPR luncheon about Photorealism - a subject very close to our hearts at Lightworks – is one I very much look forward to.”

To arrange a meeting with David Forrester at Siggraph, or to learn more about Lightworks, please contact us

To register to attend the event, go to
http://jonpeddie.com/events/details/siggraph-asia-2011/

Lightworks
Lightworks is the world's leading supplier of rendering solutions for developers of advanced 3D computer graphics software.  Now in its 22nd year, Lightworks continues to develop products to provide customers with innovative and market-focused solutions for the creation of powerful and easy-to-use rendering applications.  Renowned for providing physically accurate visualisation of real-world objects and environments, Lightworks is the ideal choice for companies wanting to target the Architectural, Interior and Mechanical Design markets.  Lightworks gives customers fast and efficient access to leading-edge rendering technology, resulting in shorter development cycles, faster time-to-market for new products, and lower software development costs. 

Lightworks technology is embedded in over 80 software applications and used by more than 3 million users worldwide. 

Lightworks – 22 Years of Graphics Excellence