Is Life imitating Art or is Art imitating Life? – so goes the never-ending dilemma, which has been debated over centuries of art history; by ancient philosopher Aristotle, 19th-century author Oscar Wilde and present day CG artists who might be able to bring us one step closer to an answer.
In either case, high-end rendered computer simulations and photorealistic 3D content increasingly make up the core of today’s immersive audio-visual and artistic experiences; whether it’s animated blockbusters, contemporary performing arts, next generation virtual reality gaming or fancy advertisements selling tech-savvy brands and their products.
For the most part, CG artists and production houses employ a number of techniques to create lifelike virtual geometry – boasting complex lighting effects – thus ultimately presenting us with awe-inspiring virtually rendered 3D imagery. One of these methods is GPU computing – leveraged by our cutting-edge Iray+ technology – that is a rapidly emerging field of design and workflow visualisation; embraced in industries from fashion through jewellery to unique territories of product design and architecture.
Altogether, photorealistic 3D visualisation – and exciting new hardware enhancements – have a special appeal that help to redefine traditional genres, art forms and mediums; enhancing user experiences when it comes to diverse genres such as exhibitions, theatre and live gigs, sport, digital tourism and many more capable of grasping on the power of CGI.
With its inherent ability to help various art forms stay relevant – and arguably become even more popular – 3D images and animated content not only break down the boundaries between digital and reality but they can exemplify numerous mediums’ expressive potential, thus boosting box office sales for artistic organisations and institutions – saving them from closure and oblivion – and help artist collectives and independent creators thrive with new ways of artistic expression and creative approaches.
Individual artists can install multiple high-end GPUs onto a single computer and rival the performance of high-end CPU-based render farm machines. Iray+, with its widely integrated software solutions, allows artists to focus on creating scenes with the desired level of details, materials and lighting, without requiring a deep understanding of render settings.