There’s no place like home. Or is there? In either case, designing and building a prime piece of property means that you are investing in your future and comfort. Discover how Iray+ and our design expertise can enhance the promotion and sales of real estate
Eventually, there comes a point in everyone’s life when we need to change locations. Whether it’s a family house, a new office building, a more luxurious environment or a cottage away from the noise of urban areas; we need to make a thorough decision about moving on.
The housing market can be a ruthless and chaotic place for many, especially when trying to make a reasonable investment. Ideally, your future abode is not only perfectly-priced but also aesthetically pleasing while structurally sound at the same time. This can leave you rushing in the midst of your everyday activities and you’ll end up desperately trying to schedule viewings to nail down the most desirable purchase agreement.
On the other hand, the way prospective homeowners and businesses are shopping for flats and new apartments seems to be subject to constant change. Visualisation and 3D rendering technology have taken a central position in the decision-making process as well as in the creative toolkits of agencies engaged in architectural design, construction and landscaping.
The combination of interactive rendering technologies, their photorealistic architectural design capabilities and the hardware solutions that facilitate their creation enable buyers to visualise their future properties, décor elements as well as themselves in these environments
But what is it about 3D visualisation that makes it so appealing for the real estate sector?
There’s much more to 3D renders than meets the eye. In essence, 3D architectural design imagery and animated content are used to digitally stage and conceptualise interior and exterior spaces and environments before they are built, decorated and finished.
This is especially the case with increasingly integrated computing platforms such as augmented and virtual reality (AR and VR), which not only boasts unparalleled 360-degree immersion – and a never-before-seen medium where you can personalise products and services in 3D – but is expected to bridge the gap between multiple industries and streamline countless organisational factors such as costs, creativity and profitability.
In the same way, VR and AR are becoming an attractive tool for agencies and developers as well as realtors and marketers in the process of ‘pre-construction marketing’ and exploring future sales opportunities as they provide remarkable proactivity across a wide variety of surfaces. From desktop through mobile to the point-of-sale – to help consumers explore, alter and interact with custom-built – or even yet-to-be-furnished living spaces – on the go.