Why SketchUp makes it easier than ever to incorporate Iray+ into your Architectural workflow

Posted on 27/09/2017

Technological developments in recent years have continued to push the boundaries of what is possible within the CAD and rendering industries. Innovative software (such as Iray®+) are facilitating the possibility for individuals and CAD developers to create the highest-quality photo-realistic renders.  Think about the current situation you are in. A client wants you to develop conceptual visualisation for a new build in the UK. You are wanting to incorporate a photo-real renderer into your workflow to accurately map surface materials and how these surfaces are to react when exposed to various sources of light. Iray's four rendering modes, coupled with accurate materials and photorealistic features means designers are not only able to create a photoreal render, but are also able to see how the project fits into its surroundings.

Of course, you could deliver this project without the use of CAD software without a renderer, but the potential for errors will increase, ultimately resulting in higher associated costs. The ‘Walkie-Talkie’ building in London fell under this category after it’s concave design created a light death-ray, melting nearby cars, causing thousands of pounds worth of damage.

DeathRay visualisation using Iray for 3ds Max from Lightwork Design on Vimeo.

The capabilities of this type of software are truly remarkable, even with higher perceived costs needed to implement such software into one’s workflow, a perception which could cast a shadow of doubt for even the most avid rendering enthusiasts. So, what options are there for developers when this may cause a problem?  Thankfully, there is a community out there which has grown from strength to strength, helping to bridge this gap and make rendering software available to all. It was only 17 years ago that Sketchup really made the jump into the limelight; now owned by Trimble, the Sketchup platform opens channels for any CAD developer seeking to implement rendering software into their workflow to gain that competitive edge over competitors.  After all, there are now 548 extensions within the SketchUp extensions warehouse, all facilitated using different design software incorporated by different 3D design companies across the globe. Combining this with 877,000 weekly visitors to SketchUp in an industry which is set to have continued growth over the following decade this is opening new, exciting opportunities for CAD developers, whatever size they may be.If you operate within the construction industry, you will know that there will always be a place for CAD rendering software. Improvements in technology now mean that the ambitious ideas many design engineers have when it comes to a new build can become a reality, instead of cast aside for a more practical and simpler build. After all, CAD software has just been voted as the greatest technological advancement within the construction industry, meaning it is becoming a vital tool within any construction companies’ arsenal.

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