It's no secret that 3D rendering has become a popular tool in the hands of designers, marketers and their end-customers. But is there more to it than that? We explore how photorealistic design iterations and immersive user experiences can enable mass personalisation and enhance the sales and configuration of new products
Designing and manufacturing products require a host of stages and procedures; including cooperation, accuracy, decision making and a host of other activities. Though every manufacturer, agency or designer will have subtle differences in how they carry out a design assessment, the most basic elements will be similar to each other in various environments.
Still, design and manufacturing technologies are changing exceptionally quickly nowadays, therefore, it has become a norm for customers to design and alter their products online or at the point of sale long before even considering making a purchase.
Consequently, designers need to gear up their proactivity at the very beginning of conceptualising a product they would like to sell. Whether it’s FMCG or consumables, clothing or expensive commodities, buyers will value having their customised goods – and their auxiliary components – interactively visualised and delivered in the least time possible.
Become More Intuitive in Decision-Making
Augmented technologies and 3D printing are also impacting diverse industries in the way that physically visiting stores will eventually become obsolete due to shoppers being able to intuitively ‘see, feel and try-out’ the digital equivalent of new products. Such solutions can easily branch out into e-commerce and mobile platforms; enabling marketers to better position their merchandise and collect invaluable metrics on the purchases made.
Inevitably, the consumer journey becomes digitally trackable from start to finish, due to 3D visualisation and its use across multiple platforms, leading to better collaboration, decision making, retailing and improved brand visibility
With the growing need for production and retailing flexibility; ranging from initial concept and sketching, pre-fabrication and prototyping through to manufacturing, our unique, photorealistic renderer, Iray®+ has an array of progressive features that can be used to streamline product development and facilitate product configuration at all of these levels.
Interact with Concept Design Ideas
In the product design phase, interaction with a product at each and every stage is fundamental. The ability to visually plan the materials and geometry to be used as well as altering lighting conditions and overall aesthetics enable designers and future customers to assess all facets of their designs in a cost and time efficient as well as collaborative manner.
By using photorealistic and physically-based digital images to represent accurate simulations of potential products, Iray+ delivers interactive, real-time and final-frame visualisation; so that conceptualised products can be realistically rendered and showcased through stunning 3D imagery, interactive turntables, sales animations, VR and more.
As a consequence, convenience dictates that the online and point-of-sale configuration of products becomes even more convenient and widespread thanks to cutting-edge rendering capabilities; enabling customers and your target audience a range of exciting visualisation scenarios and possibilities.