Posted on 09/06/2014

Our flexible Iray®+ technology provides automotive companies, and automotive design agencies, with the highest quality, real-time, infinitely scalable ray tracing solutions to help design, sell and market their products.

Now you may wonder what this means exactly ... how is our technology applied ... and what can we do to help you? Good questions - that's why we're sharing one of our showreels that highlights some of the  great work we've undertaken using our Iray+ technology.  By demonstrating how our real world materials can be used to truly represent the detail of paints, alloys and interiors across point-of-sale and image creation configurators, turntables and animations we hope that this provides an insight into our work.

As always, if you'd like more information on Iray+ or you'd like to speak to one of the team to find out how we can work together, you can contact us here.


Iray® is a registered trademark of NVIDIA ARC GmbH used under license from the NVIDIA Corporation

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