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It is almost impossible to avoid social media in this day and age. Descartes famous expression ‘I think, therefore I am’ is getting dangerously close to being reconstituted as ‘I tweet, therefore I am’. Those who deliberately choose to shun this modern method of communication..
After many years of flirtatious exchanges, furtive glances and cautious courting, technology and fashion have finally fallen into each other’s arms. They are now inseparable, technology clasping fashion’s hand tightly as it guides the industry through the digital era – showing h..
To show the numerous benefits of a point-of-sale configurator, we've created this infographic! This infographic displays the main benefits of a configurator, and exactly what integrating one into a progressive company could do for your business and your customers.
“Configurators are beneficial in creating an engaging customer experience!” Companies very rarely claim that their products create a boring and forgettable customer experience. So, when they make the usual promotional claim that their product creates..
As proud sponsors of this year’s Inspiring Independence event, we thought we’d look at how it is not just big companies who can integrate digital i..
In the last of our series of blogs focusing on creative services, we explore configurators and how they give customers a creative and dynamic way of interacting with a product, business and brand.
Today [1st February 2016] we launched our two new visualisation communities. Designed to bring together professionals with an interest in visualisation and configuration these two groups - 3D Technologies for Marketing and Sales and 3D Visualisation and Configuration for Design and Manufacturing ..
As a process, product design requires a host of stages involving accuracy, evaluation, collaboration and many other factors before a final product is created. Although each organisation, designer or agency will have subtle differences in how they execute a product design project, the basic proces..
Lightworks is excited to announce the long awaited release of Iray for Autodesk 3ds Max, which enables 3ds Max users to take advantage of the advanced rendering capabilities of our technology Iray®+. As 3ds Max is the leading 3D design software for modelling and animation, we wanted t..
Lighting calculations are a key part of any architectural design project. In this article we will be outlining the ready-to-use lighting features available with Iray+ and how it brings a new level of realism and accuracy to the architectural design process.
In just a few weeks, the team here at Lightworks will be heading west to Los Angeles, to demonstrate our renowned 3D visualisation technology and creative expertise at the prestigious
To celebrate the start of summer, and all the lovely things that happen in June - Wimbledon, Royal Ascot, Retail Jeweller's UK Jewellery Awards ... we're giving away ten free Lightworks' Digital Taster experiences to jewellery companies.
What is a Lightworks' Digital Taster we hear you as..
To celebrate the start of summer, and all the lovely things that happen in June - Wimbledon, Royal Ascot, Retail Jeweller's UK Jewellery Awards ... we're giving away ten free Lightworks' Digital Taster experiences to jewellery companies. What is a Lightworks' Digital Taster we hear you as..
Lightworks as a Siemens Solutions Partner worked on an exciting project for Eclipse Aerospace (part of One Aviation) at the request of Siemens. We broughtour rendering know-how and creative team to the task in hand: putting a render of the Eclipse 550 light jetonto the outsideof the aircraft, or ..
Here at Lightworks, we endeavour to provide customised projects for businesses looking to use visualisation technology in their company. Earlier this year we teamed up with jewellery brand Clogau to create a suite of digital and animated content to showcase ..