“With this acquisition, we increase the accuracy of the digital twin by adding advanced visualization, rendering and virtual reality technology into all phases of the virtual product development process,” said Tony Hemmelgarn, CEO, Siemens PLM Software. “The visualization and virtual reality space is continually changing and growing, and Lightwork Design has the advanced 3D data visualization, rendering and virtual reality technology required to help keep us in the forefront of the marketplace.”
This latest acquisition builds upon previous investments in software offerings for the digital enterprise, which connects virtual product development and production planning with the real production environment and lifecycle support. Lightwork Design capabilities are already embedded into NX™ software, Siemens' 3D design application, and will also be added to other offerings across the Siemens portfolio. This enhances the digital twin by adding critical visualization information to the virtual product: from the initial product design and sophisticated product engineering, to simulation and test and through design visualization. Using more realistic imagery, simulations and VR environments can help customers identify and address potential product problems early in the lifecycle, saving both time and cost.
“The demand for high-end, interactive and consistent product visualization in design and manufacturing is growing quickly,” said David Forrester, CEO, Lightwork Design. “Combining our Iray®+ technology and virtual reality collaborative design review software with Siemens PLM Software’s business will enable us to provide world-class solutions to the design and manufacturing industry on an even larger scale. We look forward to the opportunities for further development and integration of our visualization technology with existing Siemens software to contribute to Siemens’ broader digitalization strategy.”
Siemens PLM Software, a business unit of the Siemens Digital Factory Division, is a leading global provider of software solutions to drive the digital transformation of industry, creating new opportunities for manufacturers to realize innovation. With headquarters in Plano, Texas, and over 140,000 customers worldwide, Siemens PLM Software works with companies of all sizes to transform the way ideas come to life, the way products are realized, and the way products and assets in operation are used and understood.
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For more information on Siemens PLM Software products and services, visit www.siemens.com/plm.